4Rachel Raj, a luxury fashion brand with a vintage appeal, has been launched in Sri Lanka. Its boho chic style concepts and use of luxury fabrics that fall under this banner capture the true essence of life with every collection.

The brand has now partnered with Takas.lk for online sales in the country and is already operating in the USA and UK through private vendors. Rachel Raj has also established operations at ‘The Fortress’, Koggala Sri Lanka and in Colombo, with a ‘Boutique within a Boutique’ concept at #34, 27th Lane, Colombo 03. They hope to expand to the rest of the world in the future.

Versatility is one of the cornerstones of Rachel Raj and this is reflected in the different labels that fall underneath the Rachel Raj umbrella – Occasion Wear by Rachel Raj, Gypsy by Rachel Raj (resort wear), Gypsy Man and Rachel Raj Sarees – all designed to flatter and compliment the versatility of all body shapes and sizes. Rachel Raj offers the service of a personal stylist, to assist customers in picking out their wardrobe to suit Rachel Raj’s chic fashion styles, which is a first in Sri Lanka, in addition to the Rachel Raj blog that provides tips and tricks.

The ‘Rachel Raj Occasion Wear’ collection features exquisite evening gowns and cocktail dresses that evoke the feel of luxury. Concentrating on ‘one of a kind’ designs, which lets your soul celebrate the vibrance of life while your body revels in the sensual feel of luxurious fabrics. Their resort wear collection, labeled ‘Gypsy’, is inspired by colour, freedom and adventure and came to life in the year 2012. With its range of kaftans, chic shift dresses, smart pants and boho skirts the collections evoke the feel of tropical life and beckons the wearer into the colourful world of a gypsy. Gypsy boasts of a daring concoction of sensuous materials, Indian prints, pure cotton, pure silk, chiffon, crepe chiffon, soft linen and the fusing of the traditional charm of Ceylonese Batik in a modern twist by forging dyes and waxes into bold new combinations. The vintage chic appeal of the Gypsy Man collection brings with it a unique fashion choice. Dress it up or down, Gypsy allows you to choose your own signature style.

Staying true to its island origins, Rachel Raj also boasts of a stunning collection of sarees in pure silk and cotton. Ceylon batik combined with exotic colours make any Rachel Raj saree stand out and as two sarees are never duplicated it provides the wearer with the unique opportunity to own 6 yards of fabric that will forever remain one of a kind! Founder/ Managing Director, Sarita Rajandran says, “Rachel Raj strives to responsibly manufacture luxury clothing that not only exemplifies one’s lifestyle, but enhances the ability to live it. We aim to inspire and connect with our clients; to help them put their best selves forward every day.”

Born in Sri Lanka, Sarita Rajandran began her 15-year career in marketing and marketing communications at the Maharaja Organisation in Media from which she moved to UTE, the sole agency in Sri Lanka for Caterpillar Inc. Here she gained invaluable exposure for her entrepreneurial journey. With her love for fashion and skills in marketing, Sarita launched Rachel Raj, a predominantly luxe range of premium designer wear, to cater to a growing niche that she has identified both in her Island of paradise as well as to the rest of the world.