Sri Lanka has urged Chinese tourists to visit the island and get value for their money.
The Sri Lanka Tourism Ministry said that Sri Lanka Tourism was an active participant at the Beijing International Tourism Mart (BITM) 2018 which was held at the China International Exhibition Center from 5th to the 7th of September 2018.
The exhibition was being held for the second consecutive year with over 3,000 visitors and 400 hosted buyers.
The Sri Lanka delegation was led by Minister of Tourism Development John Amaratunga and included the Ambassador of Sri Lanka in China, Dr. Karunasena Kodithuwakku, Chairman of the Sri Lanka Tourism Promotion Bureau Dehan Seneviratne, Senior Advisor to the Minister Felix Rodrigo, and Assistant Director SLTPB, Chinthaka Liyanarachchi.
BITM is considered one of the biggest tourism events in China and is of vital importance to Sri Lanka in light of the fact that China is the second largest contributor of tourist arrivals to Sri Lanka.
In addition Beijing is the second biggest outbound generating market in China only behind Shanghai.
The opening ceremony of BITM was followed by a well-attended press conference where Minister Amaratunga and Ambassador Kodituwakku participated and fielded numerous queries about tourism in Sri Lanka.
Minister Amaratunga emphasized that Sri Lanka is a ‘must’ visit destination for Chinese tourists because it offers unparalleled diversity, authenticity and is a value for money destination.
He stated that excellent air connectivity between the two countries with over 30 flights per week and the relatively short travel time made it an excellent destination for both leisure and business travellers especially in the MICE sector.