Worldwide Brands Limited, a subsidiary of The Capital Maharaja Organisation, a leading player in the FMCG industry in Sri Lanka recently launched Regal Zero – a new hair colour from BES Beauty and Science of COSMEC S.r.L, an Italian company headquartered in the fashion capital of Milan. Pictures courtesy Maharaja Organisation.

Regal Zero is the result of the company’s extensive knowledge and experience in the field of professional hair products since 1969. The launch was held at Stein Studios on 31st May 2013 with a colourful show by the Italian fashion maestro Saverio Palma. Saverio’s fascination with the world of hair and fashion tiled his path into BES Beauty & Science where he has worked on many international platforms and is now the Technical and Creative Director of the BES Academy.
Regal Zero is the first permanent hair colour cream in the world that has Zero Ammonia1and Zero PPD2, both of which at some instance is known to cause allergic reactions. To salon owners and managers this product eliminates the risks associated with allergic reactions to ammonia and PPD and with continuous usage Regal Zero will build a reputation of reliability and health safety for you and your salon.

Regal Zero is extremely easy-to-use and is enriched with the extracts of 5 red fruits – Strawberry, Raspberry, Pomegranate, Cherry and Blueberry. This unique formulation protects and treats the scalp whilst releasing a pleasant perfume. The 5 Natural Elements – Beeswax, Soy, Flax seeds, Cashmere and Silk hydrate, detangle and adds shine to the Hair Keratine. The zero ammonia and zero PPD formula helps retain hair protein, leaving your hair strong and healthy with a perfect lasting colour result.

“We at Capital Maharaja with 30 years’ experience in Hair and Colouring and over 50 years in developing, manufacturing and distributing personal care products will be distributing Regal Zero and filling the gaps that currently exist in the hair colouring marketplace. With the current use of hand carried goods, lack of organized distribution and questionable quality and consistency of products of unknown origins, we are confident that this cutting-edge product will fuel category growth & will deliver a significantly better experience to the consumers.” – Sashi Rajamahendran, Chief Operating Officer of The Capital Maharaja Group.

14 Responses to "Regal Zero hair colour launch in Sri Lanka"

  1. Renu  July 25, 2015

    i would like to introduce this product to Kandy. As i am very sensitive to hair dyes, i am unable to use hair dye with ammonia and PPD. I have experienced that this product is very good for those who have allergies.

    Reply
    • Mr. Ravi.  June 9, 2016

      Please sen me a regal zevo hair dye

      Reply
    • WWB  February 16, 2017

      Pls Call to 011-4608800 & ask for Krishan.

      Reply
  2. Indi  October 6, 2016

    From where can we buy this?

    Reply
    • Biki  October 21, 2016

      Need to know from where fashion colour s of Zero Regal can be bought

      Reply
  3. Kumari  November 12, 2016

    Is this product available in Kandy? If so please let me know

    Reply
    • WWB  February 16, 2017

      Pluspoint & Choice Corner.

      Reply
  4. nandana  January 21, 2017

    Is your product available in kandy ? From where can l buy this ?

    Reply
    • WWB  February 16, 2017

      Yes. Please visit to Plus Point & Choice Corner.

      Reply
  5. rasi  February 5, 2017

    how to buy this product? i need dark black
    Im prone to allergies of every die in market.
    i’m at Gampaha

    Reply
    • WWB  February 16, 2017

      Currently not available in Gampaha. But you can buy from Olanka – Negombo & Srina palace – Borella.

      Reply
  6. WWB  February 16, 2017

    RETAIL SHOPS
    SRINA PALACE BORELLA
    SRINA PALACE BORELLA
    SRINA PALACE DEHIWALA
    SWISS PARADISE BATARAMULLA
    PLUS POINT KANDY
    CHOICE CORNER KANDY
    PRAVEENA FASHION NUGEGODA
    SAVER’S (PVT) LTD DEHIWALA
    LOLANE NUGEGODA
    GLORIOUS DEHIWALA
    GLAMOURS DEHIWALA
    VISAKAMAHAL’S NUGEGODA
    SARAN’S NUGEGODA
    OLANKA NEHOMBO
    SHINE PALACE BORELLA
    SHINE PALACE MAHARAGAMA

    Reply
  7. lalith  March 9, 2017

    Is it available in ratnapura,or avisswella?

    Reply
  8. shiran  November 8, 2017

    can i know the current price of this product

    Reply

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